Wednesday, May 17, 2006

Value Shopper Death Trap

We always buy a gallon of milk. I'm always afraid to finish off the last half of the gallon because I fear it has gone bad.

Sometimes, we buy two quarts of milk. It's more expensive per unit, but it at least tastes fine...

BAM! Enlightenment.

If I only use two quarts of a gallon of milk, is it worth buying the gallon? Hell no! So why did I buy the gallon in the first place? Because the milk supposedly is a better value in higher quantities; they sell you more FOR LESS.

It doesn't seem to make sense. After all, if a company wants to make more money, they would sell the goods at a higher price per quantity, but instead they're selling at a lower price per quantity.

Oh, but then it does make sense.

Say a bottled water company is at production capacity. They want to increase profits without raising prices. What do they do? Sell the same product in a higher quantity at a slightly lower price, giving the guise of savings, but increasing profits because they have successfully sold you more units.

Sometimes, you might need that many units. Sometimes you don't. Take soda, for example. An 8 ounce soda sells for 50 cents. Now, double that to 16 ounces and sell it for a dollar. Same profit per unit, but the company selling has successfully doubled its money. Do you need that much soda? Probably not, after the first 8 ounces, your taste buds generally become numb to it.

I admit, the greater quantities can be beneficial at times. Shampoo won't go stale; soap can probably sit for decades without waning. Wholesale porn is self-explanatory and plenty reusable.

Really, the whole issue collapses around food. Food goes bad... unless you eat it, therefore making people fatter by selling them copious amounts of food they don't need.

Stick to the man, buy less, stay healthy, or go back to Costco and choke on your own cholesterol ridden, exploding heart attack. Yea, I'm talking to you, fatty. Your current state is not your fault, but you can fight it--you can fight it.

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